Pay Per Click
Pay Per Click Online Advertising
At e Seo Branding, we pride ourselves on our ability to drive traffic to websites through our highly skilled and ethical search engine optimization (SEO) services. While organic SEO is an effective long-term tool to help customers find your services or products online, the results are not instantaneous. A successful organic SEO strategy takes shape over the course of months before long-term results sink in. For a more immediate ROI, pay per click (PPC) advertising is often coupled with an organic SEO strategy to fill that immediate void in your business’ online presence.
PPC gives you, the business owner, complete control over your spending on online advertising, as well as the ability to clearly trace the effectiveness of each and every dollar spent. You can choose when your advertisement is visible, who reads it, and how much you are willing to spend on each placement to get it in front of the right audience.
As the name implies, pay per click is a payment model in which you are only required to pay when someone clicks on your ad. The ads are placed based on an auction-style model that pits your ad against others competing for similar keywords and phrases. Advertisements are displayed in the top and right margins of a search engine results page (SERP) once they are won in the auction. These ads are seen only by the precise demographic you define prior to placement.
At e Seo Branding, we want to ensure you reap the maximum potential out of each and every online ad placed. We are here to assist you in everything from strategy and planning to implementation and support – all the while keeping your business’ distinct goals and budget in mind. Here are a few of the acquisition tools and methods we use to help achieve your business objectives:
Advanced keyword and industry research to provide knowledgeable insights into new keyword considerations, target geographic areas, and search behaviors.
Robust analytics and metrics to identify and improve areas of weakness and pinpoint effective themes for your online advertising.
Targeting and converting traffic in order to achieve a greater share in market gains in a cost-effective way.
Custom strategy development and complete PPC management
Through a complete and knowledgeable approach to your PPC campaign, you can achieve measurable results. We dive deep into our PPC expertise and SEO product knowledge in order to drive the right traffic to your website through tried and tested high-performance campaigns. We work with you from initial planning and setup to optimization and maintenance in order to maximize your business’ return.
To ensure your business gets maximum exposure to the right audience, contact e Seo Branding today for a free consultation!