What Makes a Website User Friendly

10 Tips to Make Your Website User Friendly

In today’s busy world, visitors to your website don’t have the time or patience to try to navigate a complicated, frustrating or slow-loading page. Your website is the first impression visitors have of your brand and business. Make a bad first impression and they aren’t likely to return. Here are 10 tips to improve your website’s function, usability and search engine readiness:

Design a Simple Navigation

Your navigation should be simple and easy to use. If users cannot find what they are looking for, they will leave. Plus, if search engine crawlers cannot read your sitemap, they too will leave, causing those pages to be ignored by search engines. Make sure your sitemap flows logically from one page to another in a simple, easy-to-follow sequence.

Make Sure Your Calls to Action are Visible

Make sure you are clearly guiding your customer through your website to your intended call to action – whether it be a product sale, email opt-in, or contact form. To do this, make sure you are clearly defining where your customer should go next, and highlight call-to-action buttons with clear text, such as “Contact Us” or “Click Here to Purchase” to get them to act.

Enable Easy Browsing

A key part of a user-friendly website and simple navigation is having the navigation tools readily available for the visitor to find and use from anywhere on your site. Make your navigation “sticky” at the top of the website or immediately to the left, and that your sitemap and toolbar flow logically.

Go Mobile

In 2015, Google and other search engines began incorporating mobile-friendliness into their algorithms for SEO rankings. Today, nearly half of all internet users access websites through a mobile device, and the number grows daily. Make sure your website is mobile-friendly. It is one of the most important elements of a user-friendly website.

Make Sure Your Logo is Visible

Place your logo in the top left corner or another immediately visible part of your homepage. Some industries require that your logo be present on any and all pages within the site. This also allows users to know who you are and what business they are researching. Keep logos legible, but do not overpower other elements of the site with an oversized logo.

Make Contact Information Clearly Visible

Like your logo, your contact information should be immediately apparent and easy to read. Place contact information near the top of the page – perhaps even on every page depending on your business – so that users can contact you with ease from anywhere in the site. Ensure the any contact forms are not too lengthy or confusing, as this may discourage and turn away potential customers.

Craft Clean, Concise Content

When it comes to websites, you probably have heard the saying “content is king.” This is true for both SEO and user-friendliness of a website. You want content that keeps your visitors engaged, thus increasing their likelihood of using your business’ product or service. Good content can even bring the same users back again and again. Make sure your content is clean, clear, and concise. Content should be directly relevant to your business and industry, informational but not overly long, and relatively jargon-free.

Use Complementary Images

Make your content and website stronger by using powerful, but clean and relevant, images that complement your text and enhance the visual appeal of your site. Do not use anything that dramatically slows down loading speeds, as this is off-putting to busy web users. Also make sure images adjust according to the device used (phone, tablet, or computer) to maximize the user’s experience.

Emphasize Keywords and Links

Enhance SEO and make the subject and core elements of your content immediately identifiable to readers by placing keywords and links in bold, larger font (such as in headings and subheadings), or italics. This also helps make your site more easily read and scanned to keep your reader engaged with the content.

Add a Simple Search Feature

What use is all that great content if no one can find it? Make accessing different parts of your website by subject and keyword simple with an easy-to-locate search tool.

For more tips like these or to get started on your user- and search engine-friendly website, contact us for an initial consultation.